Tips to Choose the Best Social Media Channels for Your Small Business

Social media marketing [SMM] is potent for not just large but even small businesses. All social media platforms are different. Every channel has its specific set of users, so businesses need to gain familiarity with these distinctions before they invest resources in SMM.

If you assume that creating a business account on every social media platform is a great idea then it will be impossible to stay active on each outlet. Therefore, narrow your choice and choose a few channels, so you stay focused and receive better ROI. 

How to choose the best social media channel suitable for your small business?

Consider business nature

Is your company B2B or B2C? For the former Instagram and Facebook help to visually engage as well as interact with potential consumers. For the latter LinkedIn helps to target existing and new clients as well as allows building personal connections. Every business must use YouTube for interaction and sharing because it is search engine friendly that adds legitimacy to your product. 

Concentrate on the target audience

It is unaffordable for small businesses to fail often, so ensure that the ad budget works hard. Therefore, first get to know your audience and their hangouts. 

Consider target customer’s demographics

Are they young, old, female, or male? Define your target audience’s demographics and narrow the platforms. It helps to pursue the right social media channel because spreading thin and managing multiple channels is not a good idea.

Visit your target consumers hang out

Social media marketing is less about selling but more about connecting and building a relationship with ideal customers. Visit the platform where your defined target audience spends their time. Get familiar with the chosen social platform.

Define goals for a specific audience

Define the goals of the target audience. Obviously, the main aim is to attract customers and drive sales but social media offers opportunities for creative goals like driving brand awareness and building good relationships with prospects. Some use social media platforms to offer customer support. 

E.g. Netflix uses Twitter handle to resolve customer service problems. Thus, their phone lines are kept free and satisfied customers promote the company brand with ease. The benefit of online advertising potentially has no limits, and investing in SMM is a big portion of any business success.

Align social and business goals

Define your social goals and choose a platform. For example, prioritize Instagram if you belong to the travel & hospitality sector for better visual displays. Align social channel benefits with your business goals. 

Competitor’s research

Check the media pages of all your competitors and find out what activity they do and how they engage their followers. You can even find out the social media channel that yields great results for your competitors, so add it to your list. 

Match content with audience and platform

Small businesses make a common mistake of pushing content to available platforms and stretching too thin. Review business goals, decide on the ideal target customer and research the demographics of social media platforms. Open an account on the platform where your content has a chance of making a huge impact.

Choose the right social media channel and see your ROI increase!

Optimize Google Website Speed for Effective SEO

Slow website speed means a loss of conversions and revenue. A few more seconds to load and your capability to keep visitors engaged on your websites to make sales is lost permanently. There is no coming back. It means you need a high-speed site not just to rank well on search engines but also even to keep profits high. 

What’s good page speed?

According to Google, speed below 2 sec is the accessibility limit. Faster is better for a great user experience. 

Low website speed impacts –

  • User experience

If your site takes over 3 seconds to load then more than 50% of your visitors will vanish, leave, or bounce to your competitor’s site. 

  • Conversions

Slow websites destroy conversions and will never recover. If a site takes over 3 sec to load, 50% of users are lost before arriving on your website. Thus, it is a huge dent in your possible conversions. Visitors that stick around will be deterred from returning because of poor site loading performance. 

Google is all about user experience, so page speed has a dramatic impact on search rankings. This can in turn affect your success, so here are some website speed optimization tips to help you enhance speed and user experience simultaneously. 

Website speed optimization tips

Conduct page speed audit

Website speed testing offers a base to conduct optimization. Use tools to check the current speed and identify the page that is struggling with loading issues. 

Compress image sizes

Images account for 75% of page weight, so are responsible for dampening page speed. Compress the existing images using compression tools. While uploading the optimized image ensure that the dimension is not greater than container size.

Remove unnecessary images

An easy way to reduce the weight of a page is to remove unwanted images. 

Trim custom fonts

Custom fonts are appealing as they add plenty of personality to a website. Custom fonts need to be installed on your operating system and add weight to your overall website. Check the number of custom fonts and remove the ones you don’t need.

Minimize the CSS, HTML, and JavaScript files

The CSS, HTML, and JavaScript files are very crucial because they define the appearance of your website. They even add requests made by visitors, so there is a need for minimizing. It helps to reduce request numbers by minimizing each file and total file number. 

Reduce redirects

Each redirect adds valuable seconds to the page speed, so remove unnecessary redirects. Use responsive design instead of using redirects for diverting mobile users towards your mobile website.

Discard your apps

If you have plenty of apps or plugins then this can certainly decrease page speed. There can be apps or plugins that you installed and forgot. Do app audit and uninstall anything you are not using. Ensure not to uninstall plugins and apps that are really improving user experience and website performance. 

Use browser caching

When a visitor comes to our website, assets like the CSS, HTML, style sheets, images, and JavaScript files are downloaded in the browser’s local cache. Use Expires Headers to lessen the HTTP request numbers for the server. 

Apply these effective website speed optimization strategies and improve your SEO!

How to do website speed test?

In the end, get your website tested for loading speed for both mobile and desktop versions. Use Google website speed test, it is a free and accurate resource to get an idea of how fast your site is.

You also can install the Google Lighthouse plugin which is again a convenient plugin to have in your Chrome browser to analyse speed test for your website

Gardening Trends to Follow in 2021 to Make your Home a Better Place to Relax and Unwind

As we are about to leave the fall season in the New Year and welcome the spring, we will see new growth all around us. This is also the season when people come out of their incubation and start spending more time amidst nature. The year 2020 showed us the importance of our own homes, our sacred place and how important it is to keep our homes fresh and stylish at the same time. As our homes became the place where we have spent the entire year in 2020, we ensured that it becomes as relaxing as possible to spend quality time with our loved ones.

Trees play a very important role in keeping us alive not just by cleaning our environment, but they also clean our mental clutter and helps us relax a bit more. So, with the spring season arriving, it’s time to brush up our gardening skills to level up our home garden and make them our sacred relaxing spot.

Top 4 gardening trends to follow in 2021

1.      Balcony gardens:

  • Living in urban areas has its own pros and cons while you get access to advanced technology and work opportunities, getting an access to garden space is difficult.
  • Balcony gardens are changing this trend.
  • People are using hardy plants and hanging pots to shape up their balcony gardens in the most stylish way possible.
  • Snake plants, bamboo, and rosemary top the list of plants that can easily thrive in your balcony.

2.      Black canvas:

  • People look more inclined towards neutral shades for the upcoming spring season.
  • This is because neutral shades, especially the basic ones like black and white provides a soothing feeling to our senses.
  • Black canvas also helps to bring out the natural colours of the flowers and leaves in your garden.
  • Apart from black, you can also choose canvas shades of grey to keep your plants as the highlight of your garden space.

3.      Inside out garden:

  • This is one of the most common seen trends as we spent most of the time indoors in the last year owing to the pandemic.
  • It is all about a flow that is created between the indoors and the outer space whether it is a balcony or a lawn.
  • It is very important that your choice of plants and pots work in harmony with your interiors.
  • Succulents and ferns win the race if you are planning this style of garden in your house.

4.      Split level gardens:

  • This way of putting up a garden space is mostly seen in urban spaces to give them a more pronounced appeal.
  • Including steps and zones in your lawn gives you opportunities to be more playful with your gardening skills.
  • Terrace gardens are usually beautifully designed using this layout.
  • This layout also helps in optimal utilization of space and giving a line of vision to every nick and corner of the garden area.

There are ample trends and styles to follow while making a beautiful garden sanctuary for your home. It is important to have a space where you can feel good, relaxed, and fresh after a long day at work. Play with colours of your choice and create your sacred space using the layouts listed above.

Vinyl plank flooring for your home or office

Getting water-resistant material for your home is a great flooring option for your house’s room or spaces. Vinyl plank flooring is durable and easy to install, also perfect for any DIY project. The range of vinyl flooring planks is unlimited and comes in many styles and colours for your home.

What vinyl plank flooring is made of?

Vinyl flooring is made from a synthetic material that is totally waterproof. It comes in many appearances, such as planks, tiles, and sheets. The vinyl plank flooring comes in the shape of a plank or strip and mimics a timber board. When it comes to design, there are a thousand options replicated most of the known wooden species, giving any homeowner an option to find their preferred option.

Vinyl plank has multiple layers that are finished with a top durable floor coating, making this product a robust option for any room areas, even for high traffic space, making it a perfect commercial flooring solution. It can be installed in home, offices, stores, cafes, and restaurants. This literally a universal floor covering for any type of property. 

How can vinyl plank flooring benefit?

Vinyl plank flooring is a great option for any home designs and stile. It has many colours, and finishes options that suites anyone. The real look of timber gives a luxury appearance to any room or office space. For the coast of fraction, you can make your floor looks like a real spotted gum timber flooring or as a brushed oak, there is so many options that you will not believe it when you shop around for new planks.

It is a waterproof material that gives it extra credit for wet areas, such as laundry or bathroom and can be washed with water in shops or cafes. This material stands along with other floorings such as laminate or solid timber, where water is not an option.

What options for vinyl flooring?

Vinyl flooring comes in planks and luxury planks. The difference in material quality and thickness.

Normal planks usually have 2.5 to 4.5mm thickness and would have less warranty and lifespan time. The installation of these vinyl planks would be a glue-down type as usual.

When it comes to luxury vinyl plank flooring, this will be a much better quality and thickness product. The usual thickness of this planks is 5 to 7mm. This material also has an extended warranty, usually something between 20 to 25years. The installation types are also giving more flexibility as it can be installed as glue don floor or as loose lay planks.

Obviously, there is a price difference between these two choices, but it all comes to you to pay for what you get. If you plan a long time investment, the luxury vinyl plank flooring will be the way to secure your new floor with quality material.

Creative Home Gym Ideas

A home gym might be just what you need to find the motivation to exercise. If you don’t have a dedicated workout room, that’s ok. Even a nook or a part of your garage or basement will do for many types of exercise. Here are a few gym ideas to help you work up a sweat.

Basement Home Gym

Turne a dark basement into a sun-drenched space that both kids and adults can enjoy. The homeowners needed a place where they could get their cardio fix while watching their kids. On the left is the home gym, and on the right is the children’s play area. 

Home Rock-Climbing Wall

Rock-climbing is perfect for adventurous types and a great way to engage your muscles (it will also be a hit with the kids). You can easily transform a garage with a set of rock-climbing holds.

Small Living Room Gym

While a home gym with a beautiful view can be friendly, you also can turn a windowless space into a fresh and airy workout zone with these ideas. Recessed LED lighting, white shiplap walls, and floor-to-ceiling mirrors keep things feeling bright. Plus, the interlocking foam mats both add a design element and protect the floors.

Home Yoga Studio

A spare bedroom becomes a yoga retreat in your home. A large mirror helps yogis check their form. And the sizable woven rug soothes bare feet. There is plenty of wall storage and a rolling cart for yoga essentials and other gear. Plus, the wallpapered ceiling enhances the room’s peaceful vibe.

Exit mobile version