PPC or pay-per-click is a digital marketing strategy that is essential for online business growth. This is a different strategy from organic traffic search engine optimization It has proved to be a successful online ad form offering rapid and reliable returns. It even offers search engine visibility and PPC visitors are more likely to convert. Advertisers bid for significant keywords the users use in their search query intending to appear in web pages, user feeds, videos, and more.
Starting a PPC ad campaign is super simple. You can set it quickly and get running. Open accounts on Google Ad or Microsoft Ad for free and create interesting ads. As soon as, your ads are approved they instantly appear on searches and start driving the result. There is no need to build an audience like in social media marketing but you need to do it correctly for achieving great conversions.
According to studies, an average ROI is 2: 1 for every single dollar spent on PPC ads. If you plan to push beyond this ROI standard then it is time to elevate your PPC performance. It is achievable using these super effective tips.
Remove or adjust ineffective keywords
Poor-performing keywords dampen the PPC campaign performance. So, look for targeted keywords and remove the ones that are hurting your campaign. Identify the keywords with poor impressions or clicks or conversions.
Sometimes, you will even find that keyword generates clicks but show no conversions or gets lots of impressions but no clicks. Therefore study the search intent of low-performing keywords and determine whether to tweak the keyword or remove it or add a negative keyword.
PPC bids optimization
If you are running a PPC campaign for more than 30 days then switch from automated bidding to manual. However, you will need to consistently monitor and manage PPC campaigns daily or weekly. Manual bidding will offer more control than the automated bidding option.
Campaign data can be used to set competitive keywords bids. For example, you know the amount paid for 1009 impressions or acquisition or a click. Set reminders to monitor the campaign because skipping check-ins can cause under or over-bidding, which can dent your ROI.
Create an interesting landing page
Landing pages a crucial role in PPC performance. Therefore create an appealing, relevant, fast loading, easily navigable, mobile-friendly, and full-functional landing page. The landing page is the location where the users are directed when they click your PPC ad.
Experiment with a new ad copy
An uninteresting ad copy can break your PPC campaign. So, if you identify a poor-performing ad copy then create a new one to replace it. The copy needs to target customers’ issues including the targeted keyword. Keep track of the performance of this new ad copy.
Experiment with different descriptions and headlines to see what motivates the target audience to take action after clicking on your ad. Use a responsive ad because you can cater to mobile users and even testing new ad copy is easy.
Invest in professional PPC audit
If your PPC campaign is updated and optimized but there is no enhancement in the performance then invest in professional PPC audits. Review from professionals can offer a new direction to your PPC campaign and enhance its performance.
The above super effective tips can take your PPC campaign success to a new level!